Blog assignment One

              Many ideals are expressed and defended when the point of views are strong and reasonable. Eric Schlosser In his novel, "Fast Food Nation", describes and depicts some of the upbringing of the fast food industry and how they function. He also gives information and reveals the methods behind some of their campaign strategies that are directed towards the population and potential consumer.

              In the novel, "Fast Food Nation", Eric Schlosser describes how the nation's fast food and entertainment industries have been almost completely molded behind the ideals Ray Kroc, the man who franchised McDonald's, and Walt Disney, America's most beloved figure of joy and fantasy. Walt Disney started his business when he purchased a studio in Hollywood, California. There he hired workers and had them each work on an individual animation productions,had a supervisor oversee the production, and time how long it took each of the workers to complete the animation. This was a method used in automobile factories, assembly lines, which Walt Disney adopted and applied it to products of his early creations.Ray Kroc caught wind of the idea and decided as well to adopt the method and it was a huge success on his part as well. As soon as a McDonald's used the methods competitors soon mimicked, making fast food production faster and less costly.

              Walt Disney and Ray Kroc were one of the first businessmen to catch on to the idea that marketing to consumers at a young age would provide a consumer most likely for life. This type of advertising is later deemed "cradle to the grave (43)" campaigning. Walt and Ray realized that "brand loyalty (43)" can begin as early as the age of two. An age where researchers found that children, in present day, can recognize brand logos before they can actually recognize their own names. In a memo that Eric Schlosser had acquired it says, "... challenge of the campaign... is to make customers believe that McDonald's is their 'Trusted Friend'... (50)"